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The domain hclub.co.il states the following, "What is Ballroom and Latin." I observed that the webpage also stated " Welcome to a website dedicated to." They also stated " 2011-12 PROFESSIONAL CHAMPIONS OF ISRAEL IN LATIN,. 21 Ben Gurion Avenue,. Center of Arts and Sports. Ground floor, right turn from the elevator,. Entrance near the Milagro restaurant. We are in the Newspapers and on TV. You always wanted to learn how to dance,. But didnt have the guts to try? Bull; Self confidence." The meta header had Ballroom dancing in Israel as the first keyword. This keyword was followed by Ballroom dancing in Haifa, wedding dance lessons, and dancing lessons in Israel which isn't as urgent as Ballroom dancing in Israel. The other words the site used was dancing lessons in Haifa. dancing lessons in the north is also included but might not be understood by search engines.